It’s been a long time since we covered a car show. Slowly, they’re back on track, and this week, the Los Angeles Show is the epicenter of the auto world.
One of the highlights of today’s media day was the big reveal of Hyundai’s Seven concept car. The design study suggests that the Ioniq 7 SUV that Hyundai has confirmed is on the horizon. By the way, Ioniq 5 is also in Los Angeles.
First and foremost, the Concept Seven previews the direction Hyundai wants to take in terms of design with its future electric products. It also shows us how far the company can go in terms of design, but the fact remains that the interior’s presentation is miles away from what we could expect in a final production vehicle. At least, that’s the impression we get in 2021; Things are changing so fast that maybe this was actually the interior of a big electric SUV before long.
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Structure and Capabilities
Let’s start with what is more realistic. The Seven Concept is built on Hyundai’s custom electric chassis. The E-GMP (Global Electrical System Standard) platform comes with a massive wheelbase of 3.2 metres, which has a direct impact on the interior design. We will come back to that.
In terms of range, the company advertises a range of about 500 kilometers. We’ll have to wait and see regarding the Ioniq 7 in the future, but we should expect the same components that will power the Ioniq 5 and Ioniq 6, perhaps with some minor configuration tweaks. For fast charging, Hyundai mentions a time of 20 minutes to increase the battery charge from 10 to 80 percent (with a charger providing a capacity of 350 kW).
Sometimes concepts presented explicitly foretell the end product that will come. Here, it is clearly not so – the Seven SUV is a study in the truest sense of the word. Its design is very clean and its lines are very futuristic. More important than studying it is the window it opens on the stylistic direction the brand wants to take in the future. The visual signature here includes border pixels for exterior lighting, an extra-long wheelbase, a horizontal roofline, and wheels with flaps that spread or retract to reduce wind resistance or brake cooling.
As many designers have told us, an electric car opens up a host of design possibilities, where the usual limitations (the layout of the gasoline engine and such components as the driveshaft, exhaust, etc.) disappear. The same goes for upcoming self-driving technologies.
The Seven Study is an example of automobile designers with a freer lead. The interior design and its purpose have been completely reimagined. There are no fixed seats on the plane, but rather two swivel chairs, to be used either for driving when necessary, or for lying down while the vehicle is being driven or when it is parked.
As for the seats in the second and third rows, do not look for them. Alternatively, there is a curved sofa design. The flat floor, thanks to the configuration of the car, increases the space and creates the impression that you are stepping into the living room when you get on board. The design of the doors, which open in opposite directions, makes access easier.
Everything about interior design is thought of with the future in mind. There is no traditional dashboard. The stick in the console serves to control and retracts, of course, if the car’s movements are managed independently. The materials are of course highly recyclable. As for the cabin filtration system, it is inspired by what is used in the aviation sector.
The paint is organic. The ceiling is made of organic light-emitting diodes [OLED]. There is a refrigerator on board for evenings or picnics.
Hyundai says that with each new electric concept, it will push the idea of an on-board experience to its customers.
The Seven concept remains a vision for the future, according to Hyundai. We’ll have to wait to see what items make their way into the future Ioniq 7.
Hyundai seven test pictures